It started with “why”

…a global management consultant, an industrial engineer, a housewife, a few millennials and a couple of close friends asked…

  • Why do I have to balance my laptop on my lap when waiting to board a flight?
  • Why do I have to eat off the floor in the boarding area when I’m waiting for my flight?
  • Why do I have to get those nasty stares when I take the only remaining table top in the boarding area?

Answering the Why

4 million air miles, 5000 flights covering all 50 states led to one innovation

Product inception

First, capture the idea…why not transform the travelers' experience using what they already were carrying with them—their standard roller luggage! Nearly 40 renderings, sketches and scratchings—not a piece of artwork among them—confirmed the concept and the journey had begun!

Proof of Concept

Next was bringing the notion to life…yes, in our basement using a hack saw, Super Glue and household materials to develop the proof of concept. And it worked! goDesk® could be strong, stable, hyper-light, and ultra functional…all while being fitted with standard off-the-shelf luggage. Ok, we’ve got something here!

Research Partnership

The first breakthroughs came when we teamed with a major university, leveraging the priceless brainpower of more than 15 engineering students and graduate assistants, armed with out-of-the-box thinking that fueled advanced design options. Core elements, function and performance were all tested.

Component Design and Engineering

What came next were design iterations using an additive manufacturing approach, with computer-aided design software and advanced tools. Rapid prototyping using 3D printing enabled simplicity of design, efficiency of manufacture with optimum functionality.

Production feasibility and stress testing

Finally, now that we proved that goDesk® could be engineered, we needed to demonstrate we could make it! And would goDesk® deliver the strength and stability needed, would it hold up to usage patterns, withstand load and durability expectations…a resounding YES across the board!

Private Content goDesk®


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